5 Crisis Communications Best Practices for Every Business
According to the US Chamber of Commerce, which cited data by PwC, “nearly 69% of leaders have experienced at least one corporate crisis from 2014
According to the US Chamber of Commerce, which cited data by PwC, “nearly 69% of leaders have experienced at least one corporate crisis from 2014
On Tuesday, May 24th, 19 children and two adults were killed in a shooting at a school located in Uvalde County, Texas. This was the
Content creation is important and a good business practice. You can share information about your business or area of expertise (via thought leadership pieces or
Building on last week’s post about why press kits are important, this week we’ll go over what you should include in a press kit for
(And Why a Press Kit is Essential for Your Business) Press kits are electronic packages of documents, images, and content that “help explain the core
In our last post, we talked about the importance of defining and understanding your target audience. Next, you need to figure out how to reach
Before you begin creating any content, including writing blog posts, which we covered last week, you need to know your audience. Who are you targeting
Blogging is good business. Period. But you might wonder, if you are already creating content on social media platforms like LinkedIn, is that still the
A press release is prepared statement from a person or organization that is distributed to media. “They are formal, official announcements regarding something new or
This is the third post in my series describing how the media has impacted my work as a lawyer. In 2016, I was working as