5 Crisis Communications Best Practices for Every Business
According to the US Chamber of Commerce, which cited data by PwC, “nearly 69% of leaders have experienced at least one corporate crisis from 2014
Uvalde: An Introduction to Crisis Communications
On Tuesday, May 24th, 19 children and two adults were killed in a shooting at a school located in Uvalde County, Texas. This was the
Creating LinkedIn Newsletters That Pop
Newsletters are an important way to stay engaged with your audience and share important updates about your business and industry. You can create email newsletter
Five Tips for Writing Compelling LinkedIn Articles
LinkedIn articles, which can be up to 125,000 characters in length, are intended for longer pieces than LinkedIn posts and are another excellent way to
Seven Tips for Creating Standout LinkedIn Posts
LinkedIn is swarming with opportunities—for new professional connections, new professional opportunities, new mentors, new sources of business, and new clients. According to SocialPilot, 40 million
Creating Content on LinkedIn
Content creation is important and a good business practice. You can share information about your business or area of expertise (via thought leadership pieces or
What’s Included in a Press Kit?
Building on last week’s post about why press kits are important, this week we’ll go over what you should include in a press kit for
What is a Press Kit?
(And Why a Press Kit is Essential for Your Business) Press kits are electronic packages of documents, images, and content that “help explain the core
How to Reach Your Target Audience
In our last post, we talked about the importance of defining and understanding your target audience. Next, you need to figure out how to reach
Understanding Your Audience
Before you begin creating any content, including writing blog posts, which we covered last week, you need to know your audience. Who are you targeting